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The Unknown Future of Trade Shows

Are trade shows a thing of the past? The short answer is no, and the long answer is still up in the air. COVID-19 has changed the way business is done. Trade shows all over the world are being postponed, canceled, or conducted virtually. As of now, the likelihood of going to a trade show this year is equivalent to the Browns going to the Superbowl (sorry, Cleveland fans).

Trade shows have provided friendships, camaraderie, team building, competition, and the like. Meeting and shaking hands with the people you have never met, or you rarely see, is one of the greatest privileges in business. Having so much experience, skill, and passion for conducting business in one place makes the interactions so valuable.

Experiencing firsthand a machine running that you are looking to purchase or holding your product in your hand and learning the benefits are priceless.  The entire time is enjoyable and rewarding.

Prior to the Coronavirus, the number of trade shows held declined.  However, we have learned that product knowledge and application expertise is the reason most of us would attend in the first place.

The absence of trade shows, however, should not allow basic questions to go unanswered and knowledge to be kept to oneself. Before purchasing new products, updating equipment, or the like, it is important to have the following answered:

  • Does your company hold any patents?
  • How many years of experience does your technical staff have?
  • When was your last product release?
  • Who will I be working with and how many years of experience do they have?

For more information on the trade shows we attend, please visit the Trade Show section on our website.

Tags: Grosel Industrial Sales, Trade Shows, International Converting Exhibition and Conference, LabelExpo Americas, NPE